About Us

We’re a proud Wildcat family—alumni who fell in love with the University of Arizona years ago and never really left.  From Bear Down Fridays to celebrating a win at Dirtbag's or Gentle Ben’s, U of A has been at the heart of our family traditions.

Starting BTFD was our way of bringing that same energy and fun to both current students and alumni. We wanted gear that feels like family—something you’ll throw on for class, game day, or just because you love being a Wildcat. For us, it’s about celebrating the U of A family and keeping the Wildcat spirit alive.